Just about a few years ago, you wouldn’t have imagined hearing about products and services over the Internet, would you? TV and the print media were essentially the primary sources of information, with radio perhaps forming a small part of the promotional strategy.
And now, whatever’s available out there or whatever service you’re looking for, you just need to go online and there you have it in your palm within seconds! Such is the power of digital media and more so of what we today famously known as digital marketing.
What is Digital Marketing?
Simply put, it refers to the use of digital media – emails, mobile apps, social media channels – for promoting a particular brand, product, or service. Now if you’re wondering why the sudden need to go digital when the same was being done perfectly well by other mediums just until a few years back, here’s the answer.
Digital or online media has a much wider reach, is easily accessible, convenient, and cost-effective too. With so many points in its favour, it’s natural that more and more companies are switching to digital marketing.
With the concept of gaining popularity at the speed of light, it only makes sense to delve a little deeper into the potential scope of digital media marketing in India – is it a fad or is it here to stay?
What is the Future of Digital Marketing in India?
We’ve outlined the present – digital marketing is omnipresent and adopted by nearly every organization today – small or big. There are multiple benefits – companies get a big platform to display their products and services. Today nearly every citizen of India access the internet.
In simple words, online media is an excellent means to reach more people. Today more than 80% of people carry a smartphone in their pocket. So in short, promotion on digital media is convenient, easy and instant to access and cheaper too.
Taking into account the immense potential of digital marketing, the Indian business market decided to avail its numerous advantages on offer. The biggest achievement was recorded when Indian Prime Minister Narendra Modi announced the Digital India campaign in 2015 with the intent to digitize the country in all respects.
Slowly, things started changing and digital marketing created nearly 8 lac job opportunities in the country in the first quarter of 2017! Currently, at least 40% of the businesses largely depend on online marketing strategies for their brands and this number is expected to touch more than 90% in the future.
Following is a list of the various job positions in the digital marketing sector that are in much demand today and are only estimated to expand base in the near future:
- Social Media Executive
- Account Manager
- SEO Analyst
- Paid Search Analyst
- Brand Manager
More such digital marketing jobs in India are likely to be created real soon, thanks to the growing base of digital marketing in the business industry. This directly implies that more talent would be equally needed to fill up these roles. Digital marketing today is a specialised field of study, primarily owing to the increased demand from interested students keen on making a career in this potentially bright domain.
This has led to the creation of several courses and institutes focused on imparting knowledge in the field of digital marketing. One such course is the Amazon Affiliate Marketing Course specifically designed to enable websites and blogs to create links to Amazon, thereby earning themselves the exclusive advantage to claim referral fees each time a visitor clicks through and buys any product on Amazon.
Besides this, of course, there are already a number of specialised digital marketing courses on offer such as the ones on SEO, Google Ads, Web Analytics, Mobile Advertisement, Content and Inbound Marketing, Email and Affiliate Marketing, and the like. Another amazing service we offer is the Niche Site Building Service, with that you can enjoy your very own niche area of work and can earn handsome earnings from Amazon or other affiliate programs.
What this Means for Us
When we say that the future of digital marketing in India is reasonably bright, we can imagine before us the image of a “digitally equipped India” wherein most of the people have access to the power of the internet.
Now when this happens, it could have a tremendous impact in several forms. For instance, Artificial Intelligence, which for now is the new budding reality of digital India, could start seeping in deeper. For instance, we could soon see the likes of programmatic advertising with AI and a wide number of smart digital assistants like Siri and Alexa.
There could also be a noteworthy change in the way social media functions. From being a unique channel of communication with nears and dears miles away, it today has expanded its role as a platform for displaying products and services by business entities.
With the growth of digital marketing technology, this feature of social media channels may continue to be in use and even adapt to newer means and technologies to perform this role better.
Here are some other potential opportunities that might open up with the expansion of digital marketing in India. Note that some of these features are already in place, however, they’re expected to assume newer forms in the near future:
- Higher use of voice search feature on search engines
- Increased use of creating and gaining access to personalised video content
- Higher focus on better-quality content online
- Special emphasis on customer reviews on online products
- Better and improved advertisements
Digital marketing has changed the face of online India like never before. Who could imagine a couple of years back that even vegetables and fruits could come home online and as fresh as picked upright on your own? Online marketing channels made this and much more possible and a lot is yet to be achieved. We only need to see what lies in store ahead.