The more the world of web is increasing, the more enhancement of the market for business. It becomes very difficult for the owner firstly to find their own personalised domain name and even if they buy it, it becomes way more difficult to find a branded domain name. The growth rate of the online businesses is increasing leading to the more cramped space in the field of domain name. Creativity is the key for every problem; a creative brand name that fits with almost every domain that is still left is pretty good start. You may find that some of the good domains or unique domain names are either already taken or on sell that are kind off expensive. Being different is also important to add more credits into your sites. Even the SEO plays a vital role while choosing a brand name.
Like any other investment, investing on finding a brand name is something that lasts long.
When you open a site of your company you tend to put more efforts on other stuffs and comparatively less on brand name however you forget the fact that you have to live with it till your company is going. It is highly not recommendable to choose a name on based on your personal choice. You should always make a marketing strategy or think about brand that is apt for your site. There is certain thing that is needed to be in mind while choosing a brand name such as psychology of the customer, competition in global market, no legal harassment, unavailability of domains and last but not the least it is very crucial to be different from others. It will be a wise choice to hire a person who is good with developing creative names without overlapping with other sites.
But for the self doer here are the points that you must keep in mind.
What actually needed to make any Domain Brandable?
Characteristics of brandable domains
To make the name of your domain as a brandable domain you must follow the rules given below. Though you may skip few of the points if it is necessary, it is important to follow the given points that to step by step.
Relevancy: You must remember that either explicitly or implicitly the domain name must be related to the subject you are working on. Though it is not necessary that it will describe the services, it is not meant for that.
Uniqueness: The names should have its own identity; it should carry its uniqueness over its competitors. An expression of particular taste is highly preferable.
Memorable: Memorising is important. Your domains should not be complicated. Customers likely to remember the easy domain names. Being unique and memorable are the two different aspects though.
Credibility: The name must be trustworthy at the same time professional irrespective of its creativity and unusual nature. The condition of using words such as ‘best’, ‘quality’, ‘top’ etc is that you actually proves to be the best, it must contains something relevant to the customers. It must give the impression of positivity among the customers and does not corrupt.
Brief: Short and simple. Choose the domains that are short and sober. No you want to read a lengthy domain that’s for sure. Memorising the name is also does matters.
User- friendly: People tend to indulge themselves into simpler stuff. The domain that are easy to pronounce or to say which has no confusion regarding aural, no using of numbers or digits or any abbreviations. Could be readable at you glace etc are the few stuffs to be used for making a brandable domain name.
Other advices:
For choosing the name is that the domain name you choose should be relevant to the main compound of the trade name. Even the tricky domain can work very well if the name of your brand is established. It’s better not to push your customers to that limit unnecessarily.
Be a customer before being a supplier. I know it is the hardest thing to do, thinking from someone else’s point of view. Some names may be appealing from your point of view which others might not like it. And names that are enticing for the customers might not liked so much by you. Try to think from their perspective rather than after all you are working for them. You must keep in mind points such as their preferences in everyday work, things they wants to recall, things they really want to see. Try to work on these points for the better results. Try to make your domain name in such a way that they not only find you but also remember you with an ease.Social media. Social media plays a vital role thus keeping the name of your brandable domain into social media platforms is a healthy decision. User will consider it as your identity. The easier you will make them find you the better is for you.
Keep an eye on competitors: “keep the friends close but enemy closer”. It is the most renowned lines, thus keeping the eye on your competitors is the essential part. It allows you to decide on which way to go what steps must be taken to improve the domain and most importantly gives a clear vision regarding how to be way more different than them. A user can able to distinguish between two links must be your aim.
Incorporating a keyword that is relevant: if you need to use a descriptive word then you can. Though it won’t prove as a bullet for SEO. Many customers want to know about the site through domain without actually going into details. The search engine is sensible enough to rank the site through keyword but the content is the essential portion as it is the key for the success. Embedding keyword into a branded domain is a unique move. Though a strong keyword will help you out so do not go after related once.
Choosing a keyword is important: if you wish to choose keyword than narrow down your search into the targeted keyword. Based on your business your domain should also vary. For the local business your SEO strategy must be sharp and simply go for the targeted keywords for the targeted audience that to be incorporated into your domain name. A targeted move will make the customers believe that you are way more specialized as well as relevant into your work that build the trust factors. Lastly before incorporating the keyword into domain, just think if it can grow your business the way you want.
Domain suffixes: Never mess with domain suffixes. It is given for the specific reasons. You may change if the targeted customers are in foreign markets in that case you need country specific domain suffixes. People do trust the main suffixes more and believe that those businesses are well established. There are few suffixes that are only be used for few uses so choose carefully.
Link towards main domain: you may wish to buy few more domains with different suffixes to enlarge your customers circles well in that case do not forget to link all towards your main domain. If you intention is to achieve different goal apart from the main brandable then there is no need of directing.
