Wake up to the call of the hour!! Do you hear the summon of the greatest job opportunities of the century? If you do, then wait no more and grab the opportune moments at your earliest. The opportunities and the returns are immense, so there is no reason why you should not take resort to the internet marketing jobs. Climb the steps of success, sooner or later, in the world of digital marketing. Do so by becoming an ace in a digital marketing profession.
The recent past will always be a witness to a time when the digital world had got the better of us. As human beings, it was impossible for us to be at different places at one particular moment. This gap was overcome with the evolution and the ever-widening digital sphere. As it was a ‘coming of age’ era, globally, not a single nation (be it a developed, developing or under-developed) left a stone unturned to try their hands in the digital media.
What is Digital Marketing?
As the term refers, digital marketing is the promotion and sale of products on the internet or the digital platform. It is also rightly called internet marketing. For digital marketing, you need to make the best use of the internet. Only in this way can you reach out to a much wider audience than the traditional means of marketing. Several technologies are used while using digital marketing. As a result, the products and detail of the services can be viewed on any digital screen like mobile phones, laptops, computers, etc.
There are several components that one has to use while launching a product on the digital platform. For this, a huge market demand has been created that seeks the best professionals in an array of careers. Starting from web development to the promotions, a lot of hard work goes into the final delivery of the product on the digital media.
Why Digital Marketing offers some of the best job opportunities?
If you are desperately looking for the answers to this question, then be sure of the fact that there are more reasons than that can be jotted down. Saying that, let us delve a little further into some of these reasons.
Great market acceptance
This is an age of electronic gadgets and digital screens. Everything that we want is brought closer to us, all thanks to the world of digital marketing. So with the increased use of devices like mobiles and laptops, the market and the users have embraced this means of marketing like no other.
The need for digital marketing has seen a steep surge over the years. Thus, its demand will only increase as everything is available at the click of a button. This makes a huge scope for jobs in the related sphere.
Flexibility in working hours
If you are working as a freelancer or a part-timer then you have the relaxation of choosing your working hours. You are not time-bound though your main concern is to deliver quality work.
Giving birth to start-ups
Many aspiring entrepreneurs have switched over from their 9to5 jobs to digital marketing jobs and have come up with their own start-ups. The digital marketing jobs are indeed a haven for all those who seek to excel and succeed on their own. Plus there is no fear of retirement after a tenure of service like the regular jobs.
Scope for dual jobs
Another reason is that any of these job opportunities in the digital marketing sphere can be pursued alongside a full-time career. However, the onus of juggling the work remains solely on you. Besides this, you can also expect a handsome salary.
The different jobs and careers in Digital Marketing
If you have been completely inclined towards taking up a job in digital marketing then you must have done your studies well. The career options in this field will enlighten you further about more career options that might open newer and better avenues for you. It is always good to be closely informed about a discipline that you want to take up.
As a piece of advice, you must keep mind that all the job roles stated herewith expect you to be highly creative and promising. So what are you waiting for? Go ahead, and get to know more.
1. Social Media Executive or Social Media Manager
As the title of the job suggests, the professional has to manage and meet the demands on and of the social media platforms like Facebook, Instagram, Tumblr, Pinterest, etc. Since these platforms have become like oxygen for people to breathe, this is one sphere that will improve and expand at large.
The job role expects the person to follow the social media trends and be in constant touch with the content writer(s) or the graphic designer(s). The Social Media Executive or Social Media Manager works with his team that inevitably produces great visual content for display on the social media platforms.
Job expectation: a day-to-day follow-up of the social media news, current affairs, thinking of newer ways for promotion, targeting audience, coordination with the team, etc.
2. Web Developer and Web Designer
Job expectation: trendy and creative ideas, an impressive sense of colour combination, innovation, etc.
3. Search Engine Marketing (SEM) or PPC Expert
The job role demands the SEM or PPC expert to create a demand for sales. They create advertisements that might or might not be helpful for the users. However, if the user happens to show interest in the pop-up ads then a promotion of the company is made. If you have an analytical mind then here is the best career option for you.
Job expectation: managing ad copies, keeping a track of the reports, optimising landing pages, coordinating with the graphic designers, etc.
4. SEO Analyst or Expert
These are the ones behind the ranking of your website. To fetch a good traffic for a website one has to hire an SEO Analyst or Expert. He also helps to optimise the webpage as needed by the search engines. This is one of the digital marketing jobs that is in demand like hot cakes. Jobs can be done on a part-time basis or as a full time one.
Job expectation: understanding how to fetch website traffic, to optimise the webpage, have a clear understanding of the need of the website, etc.
5. Content Writer
Every word that one sees on the digital media is written by the content writer. The content writer has to have a flair for writing and must generate original content. The entire promotion on the digital platform is done by the means of a content writer. It largely depends on this professional how to express the thoughts and ideas behind a particular product or service.
The content writer bags one of the most vital positions in a digital marketing agency. He or she helps the client to reach out to the target audience with expressions through words. The job of a content marketer is alike and in both the professions you have to work closely with the SEO expert.
Job expectation: a good command over the language, creativity, organisation, clear understanding of the subject or topic, good vocabulary and grammatical expressions, correct usage of the keywords, etc.
6. Digital Marketing Manager
All managerial posts are challenging since it expects you to keep your calm and work in coordination with others. Some of the major aspects of the job would be to supervise those working on your team, devising marketing strategies, studying the market well and anything that seeks the attention in digital marketing.
Almost 7 to 10 years of experience is needed for you to get this position. However, much can also be accomplished with sincerity and knowledge.
Job expectation: leadership qualities, teamwork, good communication skills, a positive mindset, etc.
7. E-mail Marketing Manager
The job is suggestive of the job profile. An e-mail marketing manager is responsible for carrying out campaigns and end-to-end marketing through the means of emails. It goes unsaid that the clients have to be given a clear picture of the service or the product through the email.
So this profession asks you to be precise about what you want to convey. You also need to promote effectively with an eye to create and establish professional relationships with the targeted clients.
Job expectation: thought-provoking ideas, marketing strategies, proper propagation, a good command over the language, skillful ways to approach clients, etc.
8. E-Commerce Manager
Training and recruiting employees on the team is a major part of this job profile. Additionally, the manager has to look into all the online marketing. The professional is also responsible for the research and development before launching something new. The manager also has to shoulder the responsibility of looking into the work completion assigned to the others.
Job expectation: creating effective business-oriented goals, analysing data of the sales, analytical mind, harvesting innovative ways of distribution of products, etc.
Though the job role might sound a lot like that of a content writer’s, yet there is a fine line of difference between the two. A copywriter is responsible for writing advertisement materials that can range from texts or content for the emails, catalogs, brochures, pamphlets, etc.
This job profile is a prolific one since you can use your love for writing in digital marketing in order to create promotion through words. A copywriter can definitely play the role of a content writer as well.
Job expectation: innovation, good writing skills, good vocabulary, precision, great ideas, etc.
10. Affiliate Marketer
An affiliate marketer creates a market for sales, for a third party, about the products that they want to sell. He creates advertisements and product descriptions for those products to be sold. A thorough and detailed knowledge of the products is required in order to excel in this job profile.
Job expectations: awareness about the products, impressive advertisement and content ideas, coordination, good authority over the language, etc.
Most of these job roles can be taken up as per your choice of a, i.e., full time, part-time or freelance job. However, the managerial posts do not have this flexibility since you have to be present at the office for the smooth sailing of the entire project or work.
Who can take up these jobs?
There is no hard and fast rule regarding who can avail of the job opportunities in digital marketing. All that a person needs are
- A degree in the required field
- An inclination towards the profession
- A thorough understanding of the subject
- A quick eye to learn and adapt newer modifications
If one harbours all of these characteristics then doing the job perfectly well will be a ball game. As for the ones who can take up a job in this field would be
- A working professional from any discipline
- Retired professionals willing to start anew
- Students who have just passed college
- Homemakers wishing to work
and of course, others who have a strong will to work.
Future of the jobs in this sphere
The future of all these professions is extremely bright. As with each passing day, we are getting more dependent on the digital media, the future of these jobs is bound to improve. The widening scopes in the world of digital marketing are promising. The one who wishes to succeed in any one of these professions must be well in sync with the changing market trends and demands. To sum it up, one can say that the futuristic goals and demands of the jobs revolve around the continuous evolution of digital marketing.